An Interview with Terri Lynn Perry, Owner of Esoteria and Facilitator of Just Breathe, Olympia, WA
E&A - Why did you seek brand and marketing strategy support and also, why Edit & Amplify?
TLP - I’ve been a massage therapist for 6 years – the first 5 years I grew a very successful Deep Tissue/Treatment oriented private practice. Last year, I moved to a new location and shifted my entire practice to a more soulful approach to my work and what I offer. Needless to say it’s been like starting all over and it’s been very challenging to find the words to describe what it is I actually DO in my sessions. The question I couldn't answer for myself was - how do I make an esoteric, emotional, energetic concept tangible?? THIS is the gift Edit & Amplify has – they cut out the bullshit, busy work and energetic drains of marketing while helping you find the words that convey the overall message AND SOUL of your offering.
E&A - Tell me about the tangible results you've experienced as a result of our work together - "KPIs" in marketing speak.
TLP - Since I started working with Edit & Amplify, I’ve had the most Facebook/Instagram engagement I’ve ever had – people are excited and talking about my work! Not only is my group practice completely booked a week in advance, but I’ve never had a completely full class in the year and a half I’ve been facilitating them. And now, my classes are full. I’ve also acquired more NEW clients. I believe it’s not only because I’m learning how to speak more simply and clearly about the work I do, but I’m actually feeling more confident when I’m IN session because I've also come to know that clarity in my heart.
E&A - What about the process - how was that for you?
TLP - We meet weekly for 30 or 60 minutes. Not only does this weekly virtual check in create accountability, but its kept me from feeling completely overwhelmed, lost and honestly alone. E & A, you have a knack for simplifying the entire marketing process AND it’s actually been really fun – which I never thought I’d say!
E&A - Any last words?
TLP - Edit & Ampify, I feel so incredibly blessed to know and work with you. You’ve not only touched my life through this collaboration, but you’ve touched each of my clients’ lives by giving me the tools to more fully express and show up for the work I’ve been called to do in this world.
E&A - Why did you seek brand and marketing strategy support and also, why Edit & Amplify?
TLP - I’ve been a massage therapist for 6 years – the first 5 years I grew a very successful Deep Tissue/Treatment oriented private practice. Last year, I moved to a new location and shifted my entire practice to a more soulful approach to my work and what I offer. Needless to say it’s been like starting all over and it’s been very challenging to find the words to describe what it is I actually DO in my sessions. The question I couldn't answer for myself was - how do I make an esoteric, emotional, energetic concept tangible?? THIS is the gift Edit & Amplify has – they cut out the bullshit, busy work and energetic drains of marketing while helping you find the words that convey the overall message AND SOUL of your offering.
E&A - Tell me about the tangible results you've experienced as a result of our work together - "KPIs" in marketing speak.
TLP - Since I started working with Edit & Amplify, I’ve had the most Facebook/Instagram engagement I’ve ever had – people are excited and talking about my work! Not only is my group practice completely booked a week in advance, but I’ve never had a completely full class in the year and a half I’ve been facilitating them. And now, my classes are full. I’ve also acquired more NEW clients. I believe it’s not only because I’m learning how to speak more simply and clearly about the work I do, but I’m actually feeling more confident when I’m IN session because I've also come to know that clarity in my heart.
E&A - What about the process - how was that for you?
TLP - We meet weekly for 30 or 60 minutes. Not only does this weekly virtual check in create accountability, but its kept me from feeling completely overwhelmed, lost and honestly alone. E & A, you have a knack for simplifying the entire marketing process AND it’s actually been really fun – which I never thought I’d say!
E&A - Any last words?
TLP - Edit & Ampify, I feel so incredibly blessed to know and work with you. You’ve not only touched my life through this collaboration, but you’ve touched each of my clients’ lives by giving me the tools to more fully express and show up for the work I’ve been called to do in this world.
