Burger King
Role - Account Creative Director, RFP Ideation, UX UI Lead
Responsibilities - Creative Strategy | Executive RFP Pitch & Creative Award | Loyalty & Rewards | UX Consultation | CRM Email Engagement & Retention |Dynamic Content Creation & Machine Learning
Team - Ellen Green | Vice President CRM, Loyalty & Growth Marketing & Strategy, Dave Yasuda | Copywriting
But it was more than just creating a frenzy about a big and bold new product launch. It was about generating inspiring, differentiated, and emotional connections that would result in incremental sales for Burger King and make mobile ordering a centralized part of the customer journey with purposeful, optimized communications.
THE CHALLENGE
Braggin' trigger warning: What a hilarious concept came from leading the creative ideation and visual execution of this multi-channel, comprehensive journey for various customer audiences.
What started as an RFP for email product launches became an ongoing reimagination of a carefully curated user experience and onboarding campaign for the much anticipated BK loyalty and reward program.